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Pacific Islanders' Modern Ways to Celebrate and Promote Kava: Charles Byram and Kava Hillen's Story
16:04

Charles Byram and Kava Hillen, two Pacific ifika community culture promoters, share their story of reuniting traditional Kava with modern consumption. Byram, a former Kava coffee shop owner, and Hillen, his wife, opened a coffee shop to meet the demand for authentic Kava among local farmers. They emphasize that while modern interest in Kava may stem from its health benefits, it's crucial to respect the cultural context behind it. Byram and Hillen explain how their Kava coffee shop serves as more than just a beverage shop—it's a platform to showcase Kava's history, preparation methods, and its significance within the community. Their goal is to educate modern audiences about Kava's cultural value while bridging past and present. Despite facing criticism and pressure, they view such feedback as motivation to improve their work. They plan to enhance their efforts by incorporating more Pacific cultural content, adjusting marketing strategies, and collaborating with the community. Byram notes that their business remains unprofitable, with all income used to support farmers in bringing Kava back to Vanuatu, and any profits going back to the farmers. He stresses that they aren't aiming to replicate traditional practices but to reintegrate Kava into its cultural roots through modern means. Hillen adds that their goal extends beyond promoting Kava; it's about fostering a deeper understanding and appreciation of Pacific cultural diversity. They have inspired many Pasifika customers, who support their efforts wholeheartedly. Byram looks forward to expanding their shop with more cultural content and sharing their story globally through social media and other platforms. He reiterates that they aren't seeking to copy traditions but to preserve Kava as a connection between the past, present, and future. In summary, Byram and Hillen's story highlights how modern times can rediscover and honor traditional values. Their work not only celebrates Kava but also preserves Pacific Islander heritage through innovative approaches.

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