Ian Foster's time as head coach of the New Zealand All Blacks was marked by significant conflict and division, both within the rugby fraternity and with New Zealand Rugby (NZR). Despite his long-standing experience as an assistant under Sir Steve Hansen, Foster's appointment was met with mixed reactions, particularly with fans and sections of NZR who preferred a fresh approach, symbolized by Scott Robertson. The tensions between Foster and NZR escalated over several key issues, including the retention of Gilbert Enoka, a respected mental skills coach who was at odds with NZR's increasing commercial ambitions. Foster's resistance to these commercial pressures highlighted a growing divide between the All Blacks and NZR. This divide was further exacerbated by the contentious Silver Lake private equity deal and sponsorship agreements with entities like INEOS and Altrad, which Foster felt undermined the integrity of the All Blacks brand. Midway through the 2022 test season, Foster faced intense scrutiny and public pressure, particularly after a historic loss to Ireland. The situation deteriorated when NZR's Mark Robinson made public comments that Foster perceived as an 'us and them' statement, deepening the rift. Foster's relationship with NZR eventually became 'irrevocably broken,' culminating in his replacement by Scott Robertson after the 2023 Rugby World Cup. Foster's tenure is remembered as a period of significant internal conflict and a stark illustration of the challenges faced by those in leadership roles within high-profile sports organizations.