The article discusses recent developments in the media and advertising industry in New Zealand. It highlights the restructuring at DDB, a prominent creative advertising firm, which has cut five roles and is adapting to changing consumer behaviors and technological advancements, particularly in AI. TBWA New Zealand and One Plus One Communications have received accolades at the PR Awards Asia-Pacific 2025 for their outstanding work, showcasing the talent and innovation in the region. The piece also touches on the legal and ethical challenges faced by journalists and the impact of economic pressures on the film and TV production sector, as exemplified by the financial results of South Pacific Pictures. Additionally, it mentions the evolving landscape of PR and media, with a focus on digital integration and client service excellence.