Auckland Airport's chief executive announced the launch of the North Island travel alliance.

This initiative aims to enhance the North Island's international reputation and boost tourism performance across the region.

The alliance has received strong support from key organizations, including Northland Inc, Tātaki Auckland Unlimited, Hauraki Coromandel Hamilton & Waikato Tourism, Tourism Bay of Plenty, RotoruaNZ, Tairāwhiti Gisborne Destination, Great Lake Taupō Visit Ruapehu, Venture Taranaki Hawkes Bay Tourism, Whanganui and Partners, and Wairarapa WellingtonNZ.

Speaking on the occasion, Annie Dundas from Tātaki Auckland Unlimited emphasized that this alliance represents a crucial step towards achieving broader goals. She highlighted how it will enable each region to better showcase its unique features, attracting more visitors and extending their stay.

RotoruaNZ's Andrew Wilson also expressed similar sentiments, noting that the alliance is poised to elevate North Island tourism to new heights and inspire visitors to explore more of the region's attractions and culture.

This landmark agreement signifies a significant progression in North Island tourism. The participating organizations are confident that this collaborative effort will unify the region as a more compelling and cohesive travel destination.

For further details, please visit Auckland Airport's official website.