Legal Battle Over Cultural Heritage: Mexico Targets Adidas

As the sun rises over the southern Mexican state of Oaxaca, a quiet but significant legal battle is unfolding between the Mexican government and global fashion giant Adidas. The dispute centers on the recent launch of the Oaxaca Slip On shoe, a design that has sparked controversy for allegedly copying the traditional huarache sandals of Indigenous communities in the region.

The huarache, a handwoven leather sandal with deep roots in Mexican culture, is more than just a piece of footwear—it’s a symbol of Oaxacan heritage. Its intricate weaving patterns and craftsmanship have been passed down through generations. Now, Adidas is facing accusations of cultural appropriation, with Mexican officials claiming that the design of the Oaxaca Slip On closely mirrors the huarache, without acknowledging or compensating the Indigenous artisans who created the original.

The controversy was sparked by the collaboration between Adidas and Mexican-American designer Willy Chavarria, who is known for his work in highlighting Latino issues and cultural narratives. Chavarria’s latest collection, which includes the Oaxaca Slip On, has been praised for its bold aesthetic, but critics argue that the brand has failed to credit the Indigenous artisans behind the design. In fact, the shoes are manufactured in China, not Oaxaca, and the local weavers received no financial benefit or recognition from Adidas.

Mexican President Claudia Sheinbaum has publicly condemned the situation, stating, “Big companies often take products, ideas and designs from Indigenous communities. We are looking at the legal part to be able to support them.” The Mexican government is now seeking legal avenues to ensure that Indigenous creators are properly credited and compensated for their work.

Deputy Culture Minister Marina Núñez confirmed that Adidas has reached out to Oaxacan officials to discuss “restitution to the people who were plagiarised.” This is not the first time Mexico has taken legal action against international fashion brands over cultural appropriation. Previously, the government has lodged complaints against Zara’s parent company Inditex and Louis Vuitton for allegedly copying traditional Mexican designs.

Adidas and Chavarria have not yet responded to requests for comment, but in a previous interview with Sneaker News, Chavarria stated that he intended to celebrate his cultural heritage through the collaboration. “I’m very proud to work with a company that really respects and elevates culture in the truest way,” he said.

As this legal battle unfolds, it raises important questions about the ethics of global fashion brands and their responsibility to Indigenous communities. Can a company profit from a traditional design without acknowledging its origins? Can cultural appreciation be distinguished from appropriation? These are questions that will likely shape the future of fashion and the rights of Indigenous creators worldwide.