Jiajia's New MV Features Dual Roles as a Storyteller

Palabras clave: Jiajia, music, MV, new album, personal style, Golden Melody Award, new generation director, visual impact, storyteller, fantasy style, personal creation
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Thursday, 07 August 2025
Singer Jiajia has released her new album 'You Give Me' after a six-year hiatus. Recently, she also launched the new MV for 'Not Yet,' in which she plays both the storyteller and the dream-wandering clown. Jiajia said that she is like a storyteller, but she expresses her stories through singing. In the MV, Jiajia's second look is the 'dream-wandering clown,' with a costume full of surreal visual impact. She has white balloons tied all over her head and wears a long robe made of numerous gloves, flowing like a waterfall, emphasizing the mental state of the manipulated protagonist in the MV. To achieve the perfect visual effect, it took a long time to carefully tie each balloon to her hair, and Jiajia, who had to wait, joked: 'This song title is too fitting, nothing has happened yet.' This MV was directed by the new generation directors Alex San and Automatic Tuna. The two, who have previously been nominated for the Golden Melody Award for Best MV, have created a long journey about 'searching for a sense of belonging.' In the MV, the protagonist wears white face paint and red clothing, holding a can of white paint to draw a path home on an empty ground. In the pursuit, they are manipulated by colorful gloves coming from all directions, walking awkwardly like a puppet. These gloves symbolize social labels, others' opinions, and strong directions, making the journey home difficult and winding. Jiajia's new concert 'Moon Tribe Fly to the Moon' will be held on September 27 at Legacy Taipei.